foreseechange
forecasting services
Customised Forecasting
Forecasting models can be customised to your planning needs in terms of forecast horizon, scope of sensitivity analysis, and frequency of updates.
Driving forces typically included in forecasting models are:
- marketing mix (eg product, price, advertising);
- business environment (eg economic and demographic factors).
We employ a range of techniques, choosing those best suited to the nature of the project. These include:
- multivariate regression and Box-Jenkins transfer function models (forecasting sales of established products);
- discrete choice models (new product design and forecasting);
- diffusion models (forecasting adoption of new technology).
Syndicated Forecasts for Australia
Cost-effective syndicated forecasting services are available. Forecasts are updated regularly. Each title contains analysis of influential factors.
Australian Retail Sales Forecasts
Australian New Vehicle Sales Forecasts
Australian Business Environment Scanning
We scan and analyse the business environment, using our own surveys; Australian Bureau of Statistics data; and other sources. This information is a resource for identifying opportunities and threats and guiding strategy and tactics.
We analyse demographic, economic, social, lifestyle, and technological change.
Harold Mitchell recently said "I operate on a need to know basis - and I need to know everything".
According to George S. Day and Paul J. H. Schoemaker in "Scanning the Periphery", Harvard Business Review, November 2005: "The biggest dangers to a company are the ones you don't see coming. Understanding these threats - and anticipating opportunities - requires strong peripheral vision".
We observe many businesses which have too narrow a focus on their own category and so miss broader factors which are important to their future.
We offer customised scanning services as well as syndicated services.