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Marketing and Social Research
into the
Opportunities
and Threats Posed
by the
Booming Older Population in Australia
A joint initiative of:
Worthington DiMarzio
and
foreseechange
The booming population aged 50 and over has great spending power. This ongoing research programme provides marketers with information into:
the size of the opportunity;
who's succeeding in tapping into this market;
how to communicate with mature consumers;
lifestyle (including employment and retirement) plans.
To receive an information pack, complete and send your contact details below.