A set of indictors of consumer priorities, expectations, and perceived financial wellbeing have been developed by foreseechange over the past 14 years.
These include:
These are updated quarterly based on a nationally representative telephone survey of 500 adults. The cost is $200 per year (four updates from 2008/09).
These indicators have been shown to be good predictors of discretionary consumer spending and other activity. They also provide insight into consumer behaviour that can be used to guide marketing tactics.
Included in this service is our dashboard which tracks the economic drivers of consumer spending. Sample dashboard (July 2008, powerpoint file). It is updated at least once per month and emailed to clients.
Sample (pdf format)
Order Form (pdf format)
We also have a more analytical service which uses the Consumer Pulse measures to identify big spenders and which also provides consumer spending prospects indicators for a variety of categories of consumer spending.